Includes bibliographical references and index.
|Statement||Alan T. Belasen.|
|LC Classifications||HD30.3 .B447 2008|
|The Physical Object|
|LC Control Number||2007014604|
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded . Buy Corporate Communication: A Guide to Theory and Practice Second Edition by Cornelissen, Joep (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on /5(8). `A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years. ISBN: OCLC Number: Notes: Comprend un index. Description: xxi, pages: illustrations ; 25 cm: Contents: Part I: Introduction --Chapter 1: Defining Corporate Communication --Chapter 2: Corporate Communication in Contemporary Organizations --Part II: Conceptual Foundations --Chapter 3: Stakeholder Management and Communication --Chapter 4: .
The Handbook of Corporate Communication and Public Relations is an essential one-stop refer-ence for all academics, practitioners and students seeking to understand organizational communication management and strategic public relations. Sandra M. Oliveris a corporate communication academic at Thames Valley University. The book works very well as textbook for my course' - Anna Karina Kjeldsen, Aarhus University 'An excellent book for our course Managing Corporate Communication. Builds on Praise for the Previous Edition: 'This book guides newcomers as well as skilled students within the field of corporate communication through the subject with great vigour /5. Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples. The Second Edition features: New chapters on stakeholder management and communication, corporate identity, image and reputation, internal/5. Corporate Communication: Theory and Practice G - Reference,Information and Interdisciplinary Subjects Series SUNY series, Human Communication Processes Suny Series, the Margins of Literature: Editor: Michael B. Goodman: Edition: illustrated: Publisher: State University of New York Press, ISBN: , Length: pages 5/5.
ISBN: OCLC Number: Description: xxvi, pages: illustrations ; 25 cm. Contents: Part I: Introduction --Chapter 1: Defining Corporate Communication --Chapter 2: Corporate Communication in Contemporary Organizations --Chapter 3: Corporate Communication in a Changing Media Environment --Part II: Conceptual Foundations --Chapter 4: . This book examines communication at a number of levels ranging from interpersonal interactions between project participants to corporate communication between organizations. Several non-typical perspectives on the process of communication are introduced to encourage the reader to think about communication in a more innovative manner. Welcome to the Companion WebsiteWelcome to the companion website for Corporate Communication, Fifth Edition, by Joep Cornelissen. The resources on the site have been specifically designed to support your this website students will find:VideosOnline ReadingsWeblinksFlashcardsJust click on links to the ers can log in to access. is a platform for academics to share research papers.